I was recently talking with a friend about eyeshadow and she mentioned that hers is usually gone in a couple of hours. This post is going to be about making your eyeshadow last all day simply by using a primer.

There are different types of shadows: powder, gel, baked (wet/dry shadows), etc. All of these shadows require a primer before applying the actually shadow. A primer gives the shadow something to cling to on your eyelid, keeps the shadow from creasing, and can also cancel out discoloration on your lid (think veins, skin discoloration – redness, darkness, etc.).

So many primer options exist! Some favorites include MAC Painterly Paint Pot, Urban Decay Primer Potion, Too Faced Shadow Insurance, and Benefit Stay Don’t Stray. I reach for MAC Painterly Paint Pot on a daily basis!

To use an eyeshadow base or primer, apply the product to your lid (a little bit goes a long way with these products). Sweep it over your whole eyelid from your upper lash line to the brow bone with your finger (you can use a brush instead but your finger works perfectly and is quicker). Follow up this procedure with your eyeshadow for a longer lasting effect. Also, since your shadow will likely be a bit more difficult to remove at the end of the day, make sure you are gentle with your eyelid and use makeup remover to get the product completely off.

I can’t imagine using an eyeshadow without a primer! :)

xo,

Katie